News from the Wheat Council

Promoting greater grains consumption through the Wheat Checkoff

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Prairie Grains is the official publication of
the Minnesota
Association of
Wheat Growers,
North Dakota Grain Growers Association,
South Dakota Wheat, Inc., and the Minnesota Barley Growers Association.

Three categories and more than $10,000 in prize money! If you’ve got a bread-based recipe, story, or kids who draw, this may be your chance to win big and help raise money for the Spina Bifida Association of America — a nonprofit organization dedicated to raising public awareness of spinal cord birth defects and the need for research to prevent birth defects.

Top entries from each of three categories will be reprinted in a booklet that will be available to the public for a small fee. Details about the booklet will be available on the Wheat Foods Council’s web site (http://www.wheatfoods.org) in March. Proceeds from sales of the booklet will benefit the Spina Bifida Association of America and its objectives.

Category One: Favorite Recipes — Did Aunt Emma pass along her recipe for the best turkey dressing this side of the Atlantic? If she did, send it to the WFC. We’re looking for unpublished, bread-based recipes that bring back fond memories of fun times with loved ones. Prizes: First place, $2,000; Second place, $1,000;Third place, $350. Requirements: One recipe per person. Recipes must be original, unpublished and use sliced white sandwich bread, white rolls and/or white buns as an ingredient. Recipes must be typed or printed on 8-1/2" by 11" white paper (multiple pages must be stapled together) and must contain entrant’s name, address, telephone number and recipe name in upper right-hand corner of first page.

Category Two: Stories of a Lifetime — Food and its preparation go beyond satisfying hunger pangs — they also create family traditions that bring out a smile. Share your warm memories with us by submitting stories that illustrate why and how white bread, white rolls and/or white buns have become part of your special times with loved ones. Prizes: First place, $2,000; Second place, $1,000; Third place: $350. Requirements: One story per person. Story must be original, unpublished and feature traditions surrounding white bread, white rolls and/or white buns. Stories must be typed (minimum 12-point font size) or printed on 8-1/2" by 11" white paper and should not exceed two pages (multiple pages must be stapled together). Entrant’s name, address, telephone number and story title must be in upper right-hand corner of first page.

Category Three: Bread Drawings — Make it a family affair by encouraging children to send in their drawings of favorite meals featuring white bread, white rolls and/or white buns. Prizes: First place, $2,000 savings bond; Second place, $1,000 savings bond; Third place, $350 savings bond. Requirements: One drawing per child. Drawing must be original, unpublished, and feature white sandwich bread, white rolls and/or white buns drawn, painted or printed on an 8-1/2" by 11" sheet of white paper. Include entrant’s name, address, telephone number and age in upper right-hand corner on back of page. A letter giving parental permission for the child to participate in contest must be clearly written or typed, signed and attached to the drawing with a paper clip.

Judging Criteria/Judges — Culinary professionals will judge recipes on taste, convenience and originality. Professional food writers will judge stories on originality and content, and professionals within the graphics arts industry will judge the drawings on originality and content.

Official Contest Rules — All entries should be mailed to Bread Contest/NMK, 2405 Grand Blvd., #700, Kansas City, MO 64108-2522, and postmarked no later than February 27, 1999, to be eligible. For a winners’ list, send a self-addressed, stamped envelope to the address shown above. Recipe and story contest is open to U.S. legal residents 18 years and older. Drawing contest is open to U.S. legal residents 17 years and younger. Contest is not open to: Employees and members of the Wheat Foods Council, American Bakers Association and Spina Bifida Association; their divisions, subsidiaries or affiliates; their advertising or promotional agencies; members of immediate families; and individuals involved in the creation of food or recipes for money such as chefs and professional writers/editors. All entries become property of the Wheat Foods Council and will not be returned. All entries may be used for advertising/publicity or other purposes without compensation to contestants, and contestants waive all rights to their recipes. Sponsors will not be responsible for lost, late, illegible, mutilated or torn entries, and said entries will not be considered. To receive prizes, winners will be notified in advance and required to sign an agreement allowing the Wheat Foods Council to use the recipes, stories and drawings in publicity materials. Contest is void where prohibited by law. All federal, state and local taxes are the winners’ sole responsibility. More info? Call Nabeeha M. Kazi at 816/474-9407, ext. 264.

Council ‘sets the record straight’ via coalition kit

To proactively address fad diets in defense of grain-based foods, the Council distributed a "Setting the Record Straight" direct mail kit in January to 7,200 health and nutrition leaders nationwide. Highlighting the importance of consuming carbohydrates, the kit contains copy-ready teaching materials of fad diet book reviews; a side-by-side comparison of the Food Guide Pyramid and several fad diets; and a coalition video. The kit is part of the Council’s continued coalition effort to "set the record straight."