Issue 23
Marketing Guide
1999

Prairie Grains is the official publication of the Minnesota Association of Wheat Growers, North Dakota Grain Growers Association, South Dakota Wheat, Inc. and the Minnesota Barley Growers Assocation.

Copyright Prairie
Grains Marketing Guide
Summer 1999

Five common marketing mistakes

Five common grain marketing mistakes that producers make, according to marketing experts:

1. Not having a selling plan.

2. Complacency. "Some will sell when their checkbooks are empty rather than when you get the best price," says one marketing expert.

3. Waiting for the market peak or top.

4. Selling grain at the elevator on strictly a cash-sales basis, or through a contract with no price established.  Chances are, you're missing out on better sales strategies.

5. Not seeking out information.  Better marketers take advantage of a plethora of marketing information sources out there, from books, magazines, marketing clubs and electronic media, to meetings, seminars, professional consultants, and other producers.