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MARKET ADVISOR: MARKETING PLAN FOR THE 2000 WHEAT CROP Make it a New Year's resolution to develop a marketing plan for each crop that you will produce in 2000. Doing so
could mean the difference between profit and loss for the farm. It could even mean the difference between survival and bankruptcy. Developing a marketing plan is probably the single most important management activity
on the farm. A marketing plan for each crop is essential to overall farm financial planning. Key elements include price objectives and time deadlines. Price objectives are matched with time deadlines. About five
objectives and corresponding deadlines are usually specified in a marketing plan. A percentage of the crop is sold when either the first price objective or time deadline is reached, another percentage of the crop is
sold when either the second price objective or second time deadline is reached, and so on. I usually specify that the largest percentage is sold at the middle price objective or time deadline. Time deadlines for
selling a crop can be derived from the seasonal price pattern for that crop. Those times of the year when cash prices are usually the highest would be picked as selling deadlines, recognizing that they may need to be
modified to meet cash flow needs and storage limitations. Seasonal price patterns for many of the crops produced in North Dakota are presented in North Dakota State University Extension Service Bulletin EB-61, Seasonal
Price Patterns for Crops. Price objectives are set relative to price expectations. I make the first three price objectives considerably more achievable than the last two. Minneapolis hard red spring wheat December
futures prices have averaged in the range of $3.44 to $4.07 in November during 10 of the last 12 years. The November average has been above the range only once, when it was $4.92 in 1995. This history implies to me that
at least three of the five price objectives should be set in that range. The situation would be similar for the August average of the September futures. An example marketing plan for wheat produced in 1999 could be
as follows: Sell 10 percent of the anticipated spring wheat crop by April 19 or when the September futures price reaches $3.70 on the Minneapolis Grain Exchange--whichever comes first. Sell an additional 25 percent by
May 17 or when the September futures price reaches $3.80. Sell an additional 30 percent by Nov. 15 or when the price reaches $3.90. Sell another 25 percent by Jan. 24 of the following year or when the price reaches
$4.50. And finally, sell the remaining 10 percent by April 25 of the following year or when the price reaches $5. Beyond August the next nearest futures contract price is the relevant one instead of the September
contract. September futures closed at $3.40 on Dec. 20, which means a substantial rally must occur for the price objectives to be reached. Achieving those price objectives will require a serious threat to the winter
wheat or spring wheat crops. What should you do if the threat does not occur? A common problem for many producers is to ignore the time deadlines for selling when prices fail to reach stated objectives, a serious
blow to the finances and credibility of the farm manager. Even if price objectives have been set unrealistically high relative to outlook information, the time deadlines make the plan realistic. Since the time deadlines
are based on a recognized marketing concept (seasonal price pattern), the plan is acceptable to professional farm managers and those working with them. Producers can feel that they have made a good decision, even when
price objectives are not reached. Marketing plans need to be reviewed and adjusted as new information becomes available. USDA reports generally provide the basic information for updating. This information can be
supplemented by news reports of crop conditions throughout the world, weather reports and so on. A marketing plan can be implemented using a number of marketing tools. The best tool to use depends on the situation.
The use of elevator contracts as part of your marketing strategy makes farm-management sense, especially on that portion of production that can be produced with near certainty, usually the first one-third. Cash
forward contracts, hedged-to-arrive contracts (sometimes called futures fixed contracts) and minimum price contracts are elevator-contract alternatives that should be looked at for making preharvest sales. The best
contract for a producer to use largely depends on current and expected futures prices, basis and cash prices. The put option is an attractive marketing tool because it leaves upside price potential open and does not
require delivery. But, that flexibility costs something which must be paid for at the time of purchase. Consider using put options where uncertainty is the greatest, in effect, where uncertainty involves not only price
uncertainty but production uncertainty, most likely the second one-third of production, and more, sold prior to harvest. Selling one-third of anticipated production using a cash forward contract or a futures fixed
contract and one-third using put options manages an enormous amount of price risk. A floor price is established on two-thirds of anticipated production while the price is still open to the upside on two-thirds.
FARMERS FILE LAW SUIT AGAINST MONSANTO OVER GMOs
Last week, a group of six farmers filed a class-action suit against Monsanto Co. alleging they and other firms conspired to take over the seed trade and pushed biotech
crops to market without adequate environmental and human health testing. According to a local newspaper article, this suit opens a new front for opponents of genetically modified crops to curb the use of
biotechnology in agriculture. The suit claims that Monsanto, using its biotech patents, colluded with other biotech companies to fix prices and force farmers into using genetically engineered seed. Some of
the environmentalist groups that helped develop the suit say they want to refocus the global debate to the "corporate abuse of power" by the companies developing the crops. As expected officials from
Monsanto rebuffed the suit, calling it a "political stunt" that would most likely be thrown out of the court. PRECISION FARMING TECHNOLOGY UNEARTHING LEGAL QUESTIONS FOR PRODUCERS, LANDLORDS An electronic receiver strategically placed on the outside of a combine's
cab "hears" signals broadcast from the Global Positioning System (GPS), a "constellation" of satellites operated by the United States Department of Defense. A computer inside the combine's cab
processes those coordinates while simultaneously recording yield data. Eventually, all that information is entered into a geographic information system (GIS) computer program, which can prepare yield maps accurate to
within about 3 feet.There's no question that GPS and GIS technologies are allowing agricultural producers to generate vast amounts of site-specific information. But when it comes to rental contracts, an agricultural
law expert at North Dakota State University says there is a basic question that landlords and tenants should be raising: Who owns that information? "The landlord and tenant should begin negotiating
this issue into their lease agreements. Don't assume it away," says David Saxowsky, associate professor of agricultural economics at NDSU. In terms of its adoption by producers in this region, GPS/GIS technology
is still in its infancy, Saxowsky says, and for this reason, there is no market for the information this technology generates. No viable market means no established value, no set price. He adds, "The value of this
information will be whatever people think it's worth, now and in the future." One benefit, or value, to producers from GPS/GIS technology is readily apparent: site- specific yield data, when combined with results
from grid-oriented soil tests, allow pinpoint fertilizer applications based on nutrient type and rate. Other benefits are less obvious. "What we're doing is using the technology to get the
maximum drainage by moving the least amount of dirt," says Gary Wagner, one of the region's early adopters of GPS/GIS technology. He farms near Crookston, Minn., with his brothers Wayne and Daryl. Wagner says
his landlords appreciate the improvements to their land that have resulted from GPS/GIS technology. Many equate these improvements with land stewardship. In fact, one landlord cited the brothers' land-management
practices as the reason she wanted them to farm her land. "One reason I've done as much public speaking about this issue as I have is because the more people you get involved in this technology and the more they
understand it, the more myinformation becomes valuable," Wagner says. Other than putting together framed "micro-topography" maps as Christmas gifts for landlords, Wagner says he's not shared with
landlords any of the site-specific information he's collected. Likewise, the Wagners have not yet used the information as a basis for negotiating the terms of rental agreements. But they have based their decision to
give up some rented land on site-specific information. Besides gaining a better understanding of how their land is being managed, landlords would benefit from GPS/GIS technology because of how they or future tenants
could use the information. In other words, GPS/GIS data could help owners make land-use decisions, such as whether to enroll less-productive acreage in the Conservation Reserve Program. A GPS/GIS database could also
serve as a value-added feature of farmland advertised for rent. The key, Saxowsky says, is to negotiate the issue and establish ownership. "Unless someone is willing to pay me 'x' dollars an acre for
gathering it, that's my information," Wagner concludes. NDSU Agriculture Communication Sources: David Saxowsky (701) 231-7470 Gary Wagner (218) 218-7905 Editor: Dean Hulse (701) 231-6136 FINPACK 99 TRAINING TO BE OFFERED IN FARGO
The North Dakota State University Extension Service will hold a two-day FINPACK 99 farm financial management software workshop in Fargo at the Cass County Government
Annex on Thursday and Friday, Jan. 6 and 7. Sessions will begin at 9 a.m. and end at 4 p.m. The FINPACK 99 workshop is for producers, lenders, educators, and consultants in agriculture, says Andrew Swenson,
extension farm and family resource management specialist at NDSU. The workshop will provide hands-on training and the step-by-step procedure to use FINPACK 99 for farm financial analysis and management. Experienced
FINPACK 99 users will receive an update on the latest features of FINPACK 99 for Windows. FINPACK 99 software can project farm cash flows for up to 10 years and provide monitoring worksheets to gauge a farm's
progress during the year. A year-end analysis gives an accrual income statement and financial performance measures for a whole farm and each farm enterprise. FINPACK 99 also keeps a historical database on each farm to
evaluate the trends of any financial orproduction items such as net farm income, acreage, seed cost per acre and feed cost. FINPACK has been in development since the early 1970s at the University of Minnesota. More
than 100,000 farmers, lenders and ag professionals have used this software in the last 11 years.The personal version of FINPACK 99 costs $395 and the professional version costs $1,195. Attendance in the FINPACK 99
workshop is limited so preregistration is required. The registration fee is $70. To register, either call (701) 231-8642 or mail the $70 fee to Extension Agricultural Economics, NDSU, P.O. Box 5437, Fargo, ND 58105-5437.
NDSU Agriculture Communication Source: Andy Swenson (701) 231-7379 Editor: Dean Hulse (701) 231-6136
LAKE REGION ROUNDUP SET FOR JAN. 11-12 The annual Lake Region Extension
Roundup is set for Tuesday and Wednesday, Jan. 11 and 12, at the Memorial Building in Devils Lake. The program will feature presentations on a wide range of topics including crop production and marketing, farm and
family financial management, and computer topics. Both days open with a sponsored breakfast at 8 a.m. with the program starting at 9:30 a.m.Topics at the opening session on Tuesday morning will include wheat and
durum variety performance, what General Mills needs from production agriculture, thinking and farming globally, and the market outlook for wheat and durum. Following a sponsored lunch, afternoon topics will include
the economic impact of farm programs, options for dormant seeding canola, challenges facing the farm family, herbicide-tolerant canola, fungicide performance in small grains, head and leafdisease tolerance of small
grain varieties, and flax varieties and flax weed control. Concurrent sessions held in the Armory Room on Tuesday will include when the time comes, indoor air quality, storage tips for oilseed crops and dealing with
change. Sessions in the Courthouse Historical Room will include using the World Wide Web efficiently and E- commerce. Presentations in the Courthouse Meeting Room will include fungicide application research,
maintaining personal health, what neighbors are for, markets and world issues in wheat and partnerships to reduce machinery ownership costs. Sessions in the Memorial Building basement will include interagency project
for assistive technology, crop protection product updates from DuPont, ProSeed, Novartis and AgrEvo, multi-peril crop insurance, and the North Dakota Pea and Lentil Assocition. Topics at the Wednesday morning session
in the Memorial Building will include sunflower midge management, Sclerotinia head rot in sunflower, the organic market, how white mold impacts the edible sunflower market, and confection and oil sunflower markets.
Following a sponsored lunch, afternoon topics will include genetically modified crops, dry bean seeding rates, the farm financial situation, winter wheat varieties and production, herbicide update and stored grain
management. Wednesday concurrent sessions in the Armory Room will focus on Power Pay debt- reduction computer program, sunflower midge research, managing white mold and dry bean markets. Sessions in the
Courthouse Historical Room will include the Goldboard Dakota strawboard plant, decision evaluation for the cattle industry, bull selection and managing farm financial resources. Sessions in the Courthouse meeting Room
will include early maturing dwarf corn, rotation studies, feed grain markets, tax considerationswhen leaving farming and finding humor when you need it most. Wednesday sessions in the Memorial Building basement will
include a product update from Dow, an overview of senior health insurance, tree planting, depression and suicide prevention, changes in the confection industry, lifelong learning, use of canola and Nu Sun sunflower
seed, domestic violence, floor warming, miracles in daily life and Roundup Ready canola. There will also be informational exhibits both days in the Memorial Building and the Courthouse. For more detailed information
contact the NDSU Extension Service area office in Devils Lake at (701) 662-1364 or local county extension offices. NDSU Agriculture Communication Source: Terry Gregoire (701) 662-1364
Editor: Gary Moran (701) 231-7865 ADVANCED CROP ADVISERS WORKSHOP SET FOR FEB. 24-25 IN FARGO
The eighth annual Advanced Crop Advisers Workshop is scheduled for Thursday and Friday, Feb. 24 and
25, at the Memorial Union on the North Dakota State University campus in Fargo. The event is organized by the NDSU and Minnesota extension services. This workshop is designed for agricultural professionals who advise
farmers with crop production recommendations. Topics to be covered during the two days include soybean plant development and management; diagnosing customer problems; water management and tile drainage; canola plant
development and management; disease forecasting systems for more accurate fungicide decisions for wheat, canola, and potatoes; and commodity marketing and crop insurance insights. Preregistration is required, and
workshop enrollment is limited. The registration fee of $125 is due by Monday, Feb 14. To receive a workshop brochure or for further information, contact Greg Endres at the NDSU Carrington Research Extension Center,
(701) 652-2951 or recenter@ndsuext.nodak.edu
, or Ken Pazdernik with the Minnesota Extension Service in Ada at (218) 784-7183.NDSU Agriculture Communication Source: Greg Endres (701) 652-2951 Editor: Dean Hulse (701) 231-6136 NCI OFFERS INTERNATIONAL PROTOCOL WORKSHOP
An interactive workshop focusing on protocol and international business relations will be held from 9 a.m. to 3 p.m. on Thursday, Jan. 20, at the Ramada Plaza Suites and Conference
Center in Fargo. The workshop is being sponsored by the Northern Crops Institute (NCI), located on the campus of North Dakota State University. "Proper protocol is a necessity, whether traveling
internationally or hosting foreign customers," says Patricia Berglund, NCI director. "Workshop participants will learn practical ways to handle social and business situations that they
may encounter when hosting and interacting with international business leaders, government officials and foreign dignitaries." Robert W. Frye, senior vice-president and chief of protocol for Protocol
International will lead the workshop. As the former chief of protocol for AT&T and Lucent Technologies, Frye has more than 25 years of experience in marketing and international
business relations. He has planned and directed more than 4,000 senior-level marketing visits worldwide for CEOs, board of directors, ambassadors, chiefs of state, heads of government, and royalty.
The workshop is designed to assist regional businesses that sell internationally, as well as state and local government officials, agricultural commodity group leaders, and meeting and event
professionals. Participants will learn about creating the perfect distraction-free environment so the groups they represent and host can focus on business issues and building relationships.
Frye will combine humor and anecdotes to take participants through a myriad of details: proper greetings, seating arrangements, gift giving, receiving lines, dining etiquette,
working with interpreters and translators, overcoming cross-cultural communications barriers, and more. The workshop also includes a four-course luncheon to demonstrate the practical
issues surrounding formal meal design, management and implementation. Cost for the workshop is $100 and includes the four-course luncheon. Group discounts for more than three registrants are
available. The registration deadline is Friday, Jan.14. For more information, call the NCI at (701) 231-7736. The NCI is an international center for meeting and learning about
northern-grown crops. It is funded through state appropriations and supported further by commodity check-off groups from the Dakotas, Minnesota and Montana. NDSU Agriculture Communication
Source: Patricia Berglund (701) 231-7736 Editor: Dean Hulse (701) 231-6136 NDGGA NAMES NEW PRESIDENT, SETS RESOLUTION FOR 2000CONTACTS: Allan Skogen, NDGGA President, ph. 701-845-2093
Lance Gaebe, NDGGA Executive Director, ph. 701-222-2216 Allan Skogen, Valley City, was named president of the North Dakota Grain Growers Association at the organization's annual meeting held recently in Fargo.
Skogen replaces immediate past president Mark Gage, who will continue to serve on the NDGGA board and as the organization's second vice president. Bruce Freitag, Scranton, was named first vice president, and Keith
Neshem, Berthold, secretary-treasurer. New to the NDGGA board of directors is Mark Anderson, Regent. He replaces Larry Stang, also of Regent, who stepped off the board. Others who serve on the NDGGA
board are Tom DeKrey, Steele; Jim Ostlie, Northwood; Dennis Stromme, Zahl; Louis Arnold, Esmond; Robert Ferebee, Halliday; Tim Johnson, Stanley; and Randy Schaley, Niagara. The NDGGA held its annual meeting during the
Prairie Grains Conference, a joint event involving the NDGGA, the Minnesota Barley Growers Association, and the Minnesota Association of Wheat Growers. At the meeting, NDGGA members approved farm policy resolutions
for 2000, addressing issues related to domestic farm programs, marketing and trade, value-added agriculture, research and grain quality, taxes, and grain transportation. Among the NDGGA's resolutions:
- To support the concept of adding a section to the 1996 "Freedom to Farm" law that would provide a safety net by permanently adding a direct payment triggered when grain prices fall below an established price
level based on cost of production.
- The U.S. Department of Agriculture should discontinue its appeal of the court judgement that Crop Revenue Coverage rules (CRC) for durum in 1999 should not have been changed after producers signed up for the
coverage. Dropping the appeal would release an escrow fund to producers eligible for payments under the program.
- The NDGGA supports the North Dakota Wheat Commission to pursue trade actions against Canada for relief of imported durum and hard red spring wheat into the U.S.
During the meeting, three North Dakotans were recognized with Kernel Awards, given by the NDGGA to individuals who have made significant contributions to
the wheat industry. Richard Haugeberg, Max, N.D., was recognized for his accomplishments as a producer, and longtime North Dakota State University spring wheat breeder Richard Frohberg was recognized in the
industry category. Larry Brown of AGSCO, Grand Forks, was recognized for accomplishments his company has made in the safety and innovation of agricultural inputs.
MN WHEAT GROWERS NAME NEW PRESIDENT, DISCUSS TRADE
CONTACTS: David Torgerson, MAWG Executive Director, ph. 218-253-4311Ron Anderson, MAWG President, ph. 218-843-3367 Ron Anderson, Hallock, Minn., was named president of the Minnesota Association of
Wheat Growers at the organization's annual meeting held recently in Fargo, N.D. Anderson replaces immediate past president Pete Kappes, Ada, Minn. Kappes steps down as a MAWG director after serving on the
board for nine years. During that tenure, Kappes also was active in the National Association of Wheat Growers, serving as an officer of the National Association of Wheat Growers Foundation, which oversees many of
the educational and leadership programs offered through the NAWG. Mike Bruer, Alberta, was named first vice president of the MAWG board. Richard Magnusson, Roseau, was named second vice president. Gaylen
Affield, Fergus Falls, was named secretary-treasurer. Also serving on the MAWG board are Tim Dufault and Donna Ulseth, both of Crookston. At the MAWG annual meeting, members approved farm policy
resolutions for 2000, addressing issues related to domestic farm programs, trade, value-added agriculture, research, taxes and grain transportation. Among the resolutions, MAWG members voted to
continue to support the 1996 "Freedom to Farm" law, but only if all remaining provisions essential to the law are implemented immediately, including crop insurance reform, a better safety net, aggressive trade policies
and harmonization of pesticide laws with Canada. The MAWG held its meeting during the Prairie Grains Conference, a joint event involving the
MAWG, the Minnesota Barley Growers Association, and the North Dakota Grain Growers Association. Among the speakers at the meeting was Chris Shaffer, a Washington state wheat producer who serves as a spokesman
of the U.S. wheat industry at the World Trade Organization negotiations. Shaffer, who also serves as chairman of U.S. Wheat Associates (USW), the export development arm of U.S. wheat producers, briefed conference
attendees about U.S. wheat industry involvement in the opening WTO ministerial meeting in Seattle, and objectives for when the negotiations continue next month in Geneva. USW
positions on five trade issues important to U.S. wheat—economic barriers, export subsidies, state trading export monopolies, unilateral sanctions, and biotechnology—are explained on USW's website: http://www.uswheat.org. MN WHEAT COUNCIL MEETING SCHEDULED Next Council Meeting: Date: January 5, 2000 Location: Red River Inn, Moorhead, MN
Time: 10:00 a.m. FARM BUSINESS MANAGEMENT CLASSES NORTHLAND COLLEGE-MOORHEADRick Morgan – Greg Tullis, Farm Business Mgt Instructors
INTRODUCTION TO FARM COMMODITY MARKETING Do marketing seminars and meetings start at a level that is confusing to you? Would a better working knowledge of marketing terms and how they relate to marketing
recommendations help you with your marketing needs? We will start at the beginning by defining marketing terms and how they relate to professional marketing recommendations and build that information into an
individual farm commodity-marketing plan. With our group and individual instruction a producer will be able to become more confident using professional marketers and/or joining local marketing clubs. We will
meet two hours, once a month, for four months beginning in January, plus individual instruction on breakeven prices and a marketing plan for next year's crop. Classes will begin at 9:00 am on Wednesday, January 12,
2000 at Hendrum, MN and Thursday, January 13, 2000 at Moorhead. MN. =============== QUICKBOOKS FOR FARM ACCOUNTING Receive hands-on training using the latest version of Quickbooks for your farm accounting
needs. This course will be presented over two days to cover the basic accounting package that we have adapted for farm enterprises and the payroll portion of Quickbooks. Individual instruction will be
provided at a later date to answer individual questions and problems that you may have encountered. We recommend Quickbooks over Quicken if you have a need for a payroll package for employees. Classes
will begin at 9:30 am – 4:00 pm on Monday, December 27, 1999 and at 9:30 am – 12:00 noon on Wednesday, December 29, 1999, at Moorhead, MN. (2 management semester credits) FBMT 2205 Special Topics – General Farm
Mgt. =============== QUICKEN FOR FARM ACCOUNTING Receive hands-on training using the latest version of Quicken for your farm accounting needs. This course will be presented over two days to cover the basic
accounting package that we have adapted for farm enterprises. Individual instruction will be provided at a later date to answer individual questions and problems that you may have encountered. We recommend
Quicken over Quickbooks if you do not need a payroll package for employees. Classes will begin at 9:30 am – 4:00 pm on Tuesday, December 28, 1999 and at 1:00 pm – 4:00 pm on Wednesday, December 29, 1999, at
Moorhead, MN. (2 management semester credits) FBMT 2205 Special Topics-General Farm Mgt. =============== Costs: $114.00 for Minnesota residents and $151.00
for ND residents with reciprocity (forms provided) for each two credit course. Two people from the same farm unit can share a class for one cost! Lunch is on your own.
For more details, call or email: Rick Morgan (218) 299-5827 or Greg Tullis (218) 299-5863 Our offices are at: Townsite Center, 810 4th Ave. S., Moorhead, MN 56560 (old high
school, downtown Moorhead, south of McDonalds) Also check our website at: www.moorheadcity.com/~fbm-moorhead
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